Every business needs a marketing strategy which is the business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.
It also contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. It helps customers gain knowledge of target market, demand, and competitive differentiation that make investments in product development profitable.
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ENA Coach, a bus and Shuttle Company being run by ENA Investments Limited, has been operational since 2010. The company came up with a marketing strategy to provide an edge over its competition. With knowledge of what influences purchase decisions that can optimize product positioning, they have executed a working marketing strategy.
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The coach covers more than 30 routes within Kenya and is working round the clock to add more routes within Kenya and the greater East African region. Ena Coach a vision of offering world-class transportation services in an innovative way while harnessing the use of technology to delight, retain and defend our clients.
A funny conversation left most social media users amused with the level of creativity showcased in the post in, something that promoted ENA Coach.
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Marion – Beb, I am sorry please, but I don’t like the vehicle you have booked for me to travel in.
Brayo – Why my love?
Marion – It doesn’t have a charging system, WiFi and music. Remember I will be chatting with you as I travel over.
Brayo – It is okay Beb. Which vehicle do you want to use My love?
Marion – Ena Coach Honey. This is because I will be in constant communication with you on the way because I will not have any challenges with mobile data or network. Then my phone will not run out of power.
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Brayo –Wah! Beb, how much is the transport charge from Kisumu to Nairobi?
Marion – It is KES 1,400 only my love. Just call 0709832000 and book for me now so that I board at 9 pm.
Brayo – I am booking it right away sweetheart.
Marion – okay Beb. You are the best my papa bear.
Brayo –You are my Penguin.
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